The majority of Grindr’s revenue is from subscriptions, while a smaller portion comes from advertisement revenue. For this year, Grindr is forecasting adjusted revenue growth of 35 per cent to 40 per cent over 2021. Revenue excluding certain items grew to US$147 million in 2021, according to the company, a 30 per cent increase compared with the prior year, with adjusted earnings before interest, tax, depreciation and amortisation coming to US$77 million, a 51 per cent increase.
Grindr had 723,000 paying users as at the end of last December. The app differs from its competitors as users can view and message the profiles of 100 people closest to them without having to match first. Like other dating apps, Grindr provides a free service with upgrades available for purchase. Close to 80 per cent of Grindr’s users are under 35. Bumble had 40 million monthly users last year. The app has about 11 million monthly active users, a fraction of the 100 million users across Match’s apps like Tinder and Hinge. While rivals like Match Group’s Tinder and Bumble are LGBTQ+ (lesbian, gay, bisexual, transgender and queer/questioning) friendly, Grindr is the most popular among members of the community.
